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URL
Specifies the path to the dynamic-link library (.dll) or application file (.asp) that implements redirection.
This path can be specified fully (http://MyServer/MyDir/redirect.asp), or relative to the virtual directory (/MyDir/redirect.asp).
numWidth
Specifies the width of the advertisement on the page, in pixels. The default is 440 pixels.
numHeight
Specifies the height of the advertisement on the page, in pixels. The default is 60 pixels.
numBorder
Specifies the thickness of the hyperlink border around the advertisement, in pixels. The default is a 1-pixel border. Set this parameter to 0 for no border.
adURL
The location of the advertisement image file.
adHomePageURL
The location of the advertiser’s home page. If the advertiser does not have a home page, put a hyphen (-) on this line to indicate that there is no link for this ad.
altText
Alternate text that is displayed if the browser does not support graphics, or has its graphics capabilities turned off.
impressions
A number between 0 and 10000 that indicates the relative weight of the advertisement.
For example, if a rotator schedule file contains three ads with impressions set to 2, 3, and 5, the first advertisement is displayed 20 percent of the time, the second 30 percent of the time, and the third 50 percent of the time.
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